6 Best CRMs for Small Businesses and Startups

A CRM system should provide you these 8 benefits:

• Contact data organization. CRM helps you organize information about all your contacts. This allows your team to keep track of who a customer has spoken to and what they discussed. In sales, this information aligns your team so that your sales process runs smoothly.
• Sales reporting. Track quota attainment and metrics such as emails sent, calls made, meetings booked, and deals closed to understand what your team is doing well and what you can do to improve.
  Accurate sales forecasting. Don’t rely on complicated Excel formulas or back-of-the-napkin math. A good CRM system generates a sales forecast for you, making it easier to predict revenue and manage your team’s pipeline.
• Customer segmentation. Segment your contacts by properties such as location, deal size, close date, and more, to find the warmest leads to focus on.
  Scaling a sales process. A repeatable sales process is key to testing new sales motions and strategies. The data you keep in a CRM system will help you spot effective and ineffective patterns in sales behaviors. This knowledge will help you grow your business effectively over time.
• Greater employee satisfaction. With so much going on, your sales reps can get lost in the sauce. A CRM will streamline a lot of your sales reps day by logging notes, playbooks, tasks, and reminders so that your sales reps are organized. This means that your sales reps will spend more time on generating revenue than having to perform manual organizational tasks.
• Cross-team alignment. Imagine reaching out to a lead that your coworker has already reached out to. Talk about an awkward moment and also a waste of time. With a CRM, you can see your contact’s profiles which shows if they’ve been communicated with recently. This can be extremely useful if your CRM works with Marketing and Customer Service teams as well.
• Increased revenue and profitability. This is the one we all dream of. The benefits listed above all contribute to your company being more effective at closing deals. In turn, you’ll get ROI on your CRM and scale your revenues more than you had been doing before.